Intel Digital Marketing Analyst in Plano, Texas

Job Description

We are McAfee, and we’re looking for a Digital Analytics Manager to help drive continued growth of McAfee’s Consumer subscriptions business.

What?

  • Site Tagging and Implementation: Validate the data in our reporting and analytic systems is accurate. Recommend and build specifications for ‘fixes’ to any issues. Proactively look for new data elements to collect. Identify & validate new tagging technologies & capabilities

  • Insights: Build & deliver insights on our digital marketing campaigns. Provide analytic support on specific business issues, identifying insights to drive strategy development and tactical decision making.

  • Testing: Design valid test plans for all A/B test including usability, site optimization and personalization. Deliver analytic results with recommendations.

  • Digital Health : Monitor the health of online marketing vehicles (email, push notification, landing page & cart) and provide recommendations for improved performance.

  • Reporting : Provide various ad-hoc analyzes, data mining, and reporting as needed. Become the subject matter expert in analytics and consumption of reports/dashboards. Lead discussions on KPIs and web metrics with internal partners to ensure alignment.

Qualifications

5+ years of experience in a digital analytics role. Hands-on experience with analytics platforms e.g. Adobe Analytics/ Omniture, Google Analytics, SiteCatalyst. Experience with tag management solutions Tealium, Ensighten, Google Tag Manager, etc. Working knowledge of JavaScript associated with digital analytics platforms. Ability to analyze and report interactive consumer metrics, translating information into actionable recommendations.

Inside this Business Group

The Intel Security Group combines employees from McAfee and Intel – people with security expertise in hardware, software, and solutions into one business unit focused on building hardware, software, services and end-to-end security solutions. Intel Security Group sets the stage for new levels of collaboration and innovation and will drive leadership in the industry by providing ubiquitous security and identity protection for people and businesses worldwide.

Posting Statement. Intel prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.