Intel Director of Social Media Marketing in Santa Clara, California
At Intel, our vision is: if it's smart and connected, it's best with Intel. Intel is unique, unlike any other company in the world. Intel is the only company that powers every segment of the smart, connected world-from the cloud, to the network, to the device-and everything in between. We alone have the assets to power the next generation of technologies for the world. And we alone transform these technologies into amazing experiences.
The Global Social Media Director role will play an important role in this transformation, delivering on a global vision to create exceptionally relevant social media experiences grounded in data-informed audience insights. This role is critical internally across digital marketing teams, regional teams, business units and externally with our agency partners. It requires a mindset of strategic agility, ability to innovate, collaborative to enable the social media practice in regions, and adaptable to operationally to accommodate Intel's business priorities.
At Intel, we have evolved the way we engage with audiences and use a variety of platforms to build deeper and meaningful relationships. Social media is at the heart of that 1:1 engagement. There is a great starting point for this position, and the opportunity to take it to the next level, through strong strategies, using new and innovative approaches tailored for each channel, and leveraging more of the data to build the insights to connect closer to our audiences, and building content programs designed for social media channels.
Our marketing teams work collaboratively across groups, with our BU partners, as well as our sales teams. This role requires a "roll up your sleeves" type of person willing to get into the details, and also provide the leadership to manage a team of social practitioners. We have a can do approach in everything we do, and strong relationships to get things done. There is tremendous scale in everything we do at Intel, and our social presence includes: 130 handles spanning 70M fans / followers, with 1M engagements / month globally.
Lead a team of smart and creative social media strategists. At Intel we operate in a hub / spoke model where many of our business units manage and handle social media conversations with their audiences. We connect these audiences and channels together with a holistic strategy that this team will develop and deliver. The strategy should scale across audiences, campaigns, conversations, and be relevant for all countries and span horizontally and vertically across all parts of Intel.
This team will use insights about our audiences, best known methods, sales & marketing KPIs to build and align the strategy to desired business outcomes.
This team is responsible for the content requirements and the content delivery for all of the channels. They will work internally and with external agencies to create the best content for the outcomes for our campaigns, sales enablement programs, or initiatives.
This team is responsible for building and sharing social media playbooks that are used across the company for best practices, channel optimizations, do's and don'ts, industry examples, content requirements, and all of the necessary items to enable teams to be more successful that are responsible for building social media plans. These playbooks also include a consistent approach to community management and how Intel is positioned throughout our social media channels. -We need to evolve our social media capability and think about the models we have on the in-house vs. outsourcing opportunities. As we have matured our social media practices, we are looking for deep expertise in communities and community management for audiences like developers, gamers, IT Decision makers, etc.
This person should be able to inspire, coach and lead both the internal Intel social media teams & the agency partners to push boundaries, take a test and learn approach, take managed risks and exceed expectations across the KPIs that we've set.
In everything we do at Intel in marketing, we take a data-driven approach with relentless focus on finding and adopting new ways to use data in audience insights, activation and measurement that lead to better integrated customer journeys, stronger social media plans and more relevant content creation. This person needs to have an appreciation for how data informs strategy, how we use it for optimization, and how we hold ourselves accountable to the results.
There are many teams involved in our social practices. This person needs to be able to collaborate across teams, seeking new ways for the reach / engagement, and finding ways to reduce redundancy. We use paid media paid social to amplify content and reach our audiences. This person should have an appreciation for that integration and how media is an extension of our social strategy and be a great partner to those extended teams.
BA/BS degree or MBA-10+ years of social media expertise, ideally including both B2C and B2BDeep experience across all digital particularly advertising, programmatic, social, search, content marketing
Experience in a global model planning or executing campaigns across multiple marketing groups and countries
Knowledge of marketing capabilities such as DMPs, DSPs, and editorial tools like Spredfast and Opal.
Ability to toggle between right brain and left brain skills whether it be driving data-based planning and activation or creating global publisher content deals
Strong analytical & organizational skills.
Understands the strategic value that operations, process and tools can bring to the paid media capability
Outstanding collaboration and integration with key partners
Excellent communication and influencing skills, including presenting to executive management teams and influencing partner teams in a global, matrixed organization
Ability to prioritize time toward valued outcomes
Able to initiate and drive opportunities independently, while operating in an environment that changes quickly
High levels of energy, creativity, and enthusiasm with a strong sense of accountability
A roll up the sleeves and a can do attitude
Technology category experience is not required but is desirable
Inside this Business Group
Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide
Posting Statement. Intel prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Position of Trust. This role is a Position of Trust. Should you accept this position, you must consent to and pass an extended Background Investigation, which includes (subject to country law), extended education, SEC sanctions, and additional criminal and civil checks. For internals, this investigation may or may not be completed prior to starting the position. For additional questions, please contact your Talent Consultant.